Season Music

Clear the problem, clear solution

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Yesterday was a cold day in hell.

I read that Clear Channel, monolithic owner of radio stations and other media, which announced soon impose restrictions on the number of minutes of advertising per hour and the restrictions introduced the length of the typical business.

Introduction of a new didnâ € ™ t go into details, Itâ € ™, but it is an attempt to curry favor and â € € œincrease value for advertisers, who fear that their messages are lost in a sea of confusion.

I love to listen to the radio as a writer, I love writing for radio communications. However, many have heard in my clock radio, ads, chat, and music is quite banal and depressing. Yes I understand that Clear Channel, a significant finding that may to do better.

And thei € ™ ve got a serious impact. But amateur radio and the media, Clear Channel is somewhere between Charles Manson and chlamydia the counter friendship. This means that what we want to hear the difference did not jump with joy.

Add full support for more acceptable for listeners and advertisers, is the beginning. However, the growth of the advertising restriction only goes so far. For me, tea € ™ d better start for their selection and use cookie cutter transparent couple of anonymous DJA € ™ s posing for the location of chatter hundreds of cities. More than anything, Itâ € ™ s sad state of radio programming thatâ € ™ s right of listeners to take your iPod and satellite radio.

But if team as Clear Channel is œless Morea is € € philosophy to advertising, other media, is to adopt the idea?

This € ™ t just a question for the media department. There is no € ™ t because of its title, the place that directly applies to all experts in the field ads do every day. Since for many customers, â € œbreaking does not clutter the € € ™ t say, â € œbe over means creative.â € â € œbe stronger, more intrusive, more boring, and € everywhere.â And many use exclamation points build !!!!!!!!! excitement

Together with industry, space is something we created ourselves. Itâ € ™ s not the fault of the sinister cabal of agencies and clients anonymity. Wea € ™ ll be more effective at work, where all agencies and every customer is a game to reduce it. Yes, we need to reach our consumers, and so CA € ™ is more difficult than ever, but ads spread like weeds Doesn € ™ t previously the case.

Howard Gossage, the announcement of the legends of San Francisco, once said, â € OEI like to imagine a better a world where more and less demanding € advertising.â Surprisingly, he said 35 years ago. Is anyone listening?

Can not be the gradual awakening of the consequences of our Industry € ™ s dependence on the overall message. When a media giant like Clear Channel is the means, others are bound to respect.

After reading about Clear Channel wanted to celebrate the Newfound embrace common sense. I saw an article in a newspaper.

This article said that â € œbreak crowd, â € to market the new company placing ads on the cover. Another is hiring models to walk around town wearing a T-shirt specially designed with built-in video, 11-inch screen and speakers, in essence, to create ads transit.

Suddenly, Clear Channel is like a model of restraint. Yes, there is a hot summer day outside his office, but Itâ € ™ SA cold days in hell.

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

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